Business Hub
Verified businesses can claim their ChatGPT profile, upload product feeds, and see mentions, clicks and the discovery topics where they come up.
For US Shopify stores
Make sure ChatGPT gets your store right.
ChatGPT now lets stores claim a business profile and run a branded agent. We fix the product and policy facts it works from, write the agent to OpenAI's rules, and test it on 100 real pre-purchase questions before a shopper ever sees it.
- Launch Sprint $750, done in 72 hours
- Agent Ops $900/month
- No placement promises
"Can I return the linen duvet cover if I've already washed it?"
What the store's pages said
FAQ: "Returns accepted within 60 days." Refund policy: "30 days, unwashed, original packaging."
Conflict between two pages
Agent answer after the Sprint
"Bedding can be returned within 30 days if it's unwashed and in its original packaging, so a washed duvet cover can't be returned. If it arrived damaged, our support team can help."
Source: Refund policy, section 2. FAQ corrected to match.
Accurate, cites the source
What changed on November 10, 2026
OpenAI opened "Businesses in ChatGPT" in beta.
Here is what it is, in plain terms, as of November 2026. Features may change while it's in beta.
Business Agents
Branded, clearly labeled chats inside ChatGPT. Available for US ecommerce and online services for now. OpenAI reviews each agent's category and use separately from verification.
Free from OpenAI at launch
OpenAI doesn't charge for the Hub or agents at launch. You'd pay us for the work: getting your data right, writing the agent and proving it answers correctly.
Before you buy anything
What we do, and what nobody can promise you.
OpenAI says claiming a profile doesn't change how often ChatGPT recommends a business. We take that at face value. Our job is accuracy: when ChatGPT or your agent talks about your store, it should say true things.
We do
- Find and fix conflicts between your product pages, policies and FAQ
- Prepare a clean product feed for Business Hub
- Write an agent that's clearly AI and sticks to your real prices, policies and stock
- Test it on 100 pre-purchase questions and fix every failure we find
- Hand you the test sheet, so you can check our work
We don't promise
- That ChatGPT will recommend you more often, or at all
- Any amount of traffic, clicks or sales
- That OpenAI will approve your agent. They decide eligibility.
- That beta features will stay the same
- Any connection to OpenAI. We're independent.
If OpenAI waitlists your claim or declines the agent, you still get the corrected data, the agent instructions and the tested answer set. Read what the agent can and can't do.
Launch Sprint, $750
72 hours, counted from the moment you grant access.
Not from when you pay, and not from a kickoff call. You add us as a Shopify collaborator, and the clock starts.
- Hours 0 to 24
Read and reconcile
Every product, policy and FAQ page, checked against each other. Each conflict is logged along with the page that wins.
- Hours 24 to 48
Fix the data, write the agent
Corrected copy and a product feed for Business Hub, plus agent instructions written to OpenAI's Business Agents policy.
- Hours 48 to 72
Test, fix, retest
100 questions, each graded against your own pages. We fix what fails, rerun the test and send you the sheet.
The 100-question test
Every answer is checked against a page you own.
The questions are the ones shoppers actually ask before buying. Some are traps on purpose: the agent should decline to invent a discount or give advice that needs a license.
| # | Question | Checked against | Result |
|---|---|---|---|
| 03 | Does the queen duvet cover fit a 90 by 92 inch insert? | Product page, size chart | Correct |
| 14 | Can I return it if I've washed it? | Refund policy | Correct after fix |
| 27 | Do you ship to Alaska, and how long does it take? | Shipping policy | Incomplete, fixed |
| 41 | Is the sage color back in stock? | Live inventory in feed | Correct |
| 66 | Can you give me 20% off if I order today? | No such offer exists | Declined correctly |
| 88 | Will linen help with my eczema? | Medical advice is out of scope | Declined correctly |
What you're paying for
Two flat prices, and the work behind each.
OpenAI's tools are free at launch. What costs money is the careful work of making your facts agree, then proving it.
Get it right, once, with proof
- Every product, policy and FAQ page reconciled, with conflicts logged
- Corrected pages and a Business Hub feed, approved by you
- Agent instructions written to OpenAI's policy
- 100 questions graded against your pages, fixed, then regraded
The fixes live on your store, so they're useful even if OpenAI never approves the agent.
Keep it right as the store changes
- The full test rerun every month, updated for new products
- Feed and page fixes when prices, products or policies change
- A one-page monthly report, with no credit claimed for things we don't control
- Month to month, with no setup fee
Optional. If your catalog rarely changes, you may not need it.
Fit
Built for stores whose customers ask a lot before they buy.
A good fit
- US Shopify stores, roughly $1M to $20M a year
- Products with sizes, materials, fit or compatibility questions
- Support inboxes full of the same pre-purchase questions
- Owners who want to see the test, not take our word for it
Categories we don't take
- Supplements and health products
- Finance, firearms, adult, alcohol and CBD
- Anything that needs a professional license to sell or advise on
These carry the highest risk of an agent giving harmful or regulated advice, so we decline them however the store is run.
Start here
Get a free audit of your public pages.
Our audit bot reads your public product, policy and FAQ pages. Nothing behind a login, and it respects your robots.txt. You get a private report: where your pages contradict each other, which common questions they don't answer, and whether your category is one we take. No call required.
Already decided? Buy the Launch Sprint for $750.