Christina Cartagena, Founder
I'm Christina Cartagena. I've been in crypto since 2013, long before it was on Wall Street's radar, and I've spent my career since translating technical, complex products for institutional buyers in finance, the people who need to trust something before they'll touch it.
Today I run commercial strategy and go-to-market for institutional data products at a Fortune 500 financial data and analytics firm, which means the buyers you're trying to reach are the people I work with every day. I know what they ask, what they fear, and what makes them lean in.
Architechtura exists because I kept watching the same thing happen: genuinely strong crypto companies walking into institutional rooms with stories written for a different audience, and losing quietly. The product was never the problem. The translation was. That's a specific skill, it takes years on the institutional side to build, and it's mine.
This is a one-woman practice, on purpose. You get me, not a team of juniors, which is why I keep the client count small and say no more often than yes.